Most competitive intelligence is reactive — react to a competitor's launch after losing a deal to it. This template runs continuous intelligence: feed monitoring, win/loss analysis, battle card library, quarterly competitor deep-dives.
What's Included
- Competitor Feed Monitor: 5-30 competitors' blog / changelog / press / hiring feeds
- Win/Loss Analysis: Capture per-deal CI from sales reps; surface patterns
- Battle Card Library: Per-competitor battle card kept current automatically
- Quarterly Deep-Dive: Each quarter, agent drafts a comprehensive competitor analysis
- Sales-Enablement Sync: Battle cards pushed to your sales enablement tool (Highspot / Showpad) automatically
How To Use
- Clone this template
- Add competitors with their tracked feeds
- Connect to sales win/loss survey via integration
- Battle cards stay current; quarterly deep-dives land on the 1st of each quarter