This template helps a marketer, product manager, or growth researcher run rigorous A/B tests by documenting the hypothesis, variants, success metric, and sample size up front. Avoid inconclusive tests and act on results with confidence.
What's Included
- Hypothesis: the change and the outcome you predict.
- Variants: control and test versions defined clearly.
- Primary metric: the single number that decides the test.
- Sample and duration: how much data you need to call it.
How To Use
- Clone the template into your workspace.
- Write a clear, testable hypothesis.
- Define your variants and primary metric.
- Set sample size, run, and record results.
Let a Taskade AI agent sanity-check your hypothesis and metric choice. Explore builds in the Community Gallery or open the research templates hub.