A scope-of-work workspace for branding engagements (brand identity, rebrand, brand refresh) covering brand audit, identity scope, deliverable list, brand guidelines, and brand-fidelity scoring with the AI Brand Agent in Taskade.
What's Included
- Brand Audit Scope: Current brand assessment, competitive review, customer perception research.
- Identity Deliverables: Logo, type, color, voice, motion principles with acceptance criteria.
- AI Brand Agent: Reads draft work against the brand brief and scores fidelity to direction.
- Brand Guidelines: Documentation scope including usage examples and don't-dos.
- Application Examples: Marketing collateral, web, packaging samples per the SOW.
Why This Template Wins
- Brand fidelity scored: AI Brand Agent surfaces drift across draft work so revisions converge on the agreed direction.
- Audit scope explicit: Audit depth (asset review, competitive review, customer research) documented so deliverable matches client expectations.
- Application examples scoped: Logo and color alone aren't a brand — applications documented so handoff is complete.
How to Use
- Clone this template into your Taskade workspace.
- Customize audit scope, identity deliverables, and application examples.
- Connect your DAM, DocuSign, Slack.
- Train the AI Brand Agent on the brand brief.
- Set up automation triggers for review rounds and milestone routing.
FAQ
Does this work for new brand creation vs rebrand vs refresh?
Yes. New brand emphasizes audit and identity creation; rebrand emphasizes equity transfer and rollout; refresh emphasizes evolution within existing brand. Switch the engagement mode in workspace settings.
Can the agent score brand-fidelity across drafts?
Yes. Train the agent on the brand brief. It reads draft work and scores fidelity so revisions converge on the agreed direction.
What plan supports a branding engagement?
Pro ($10/mo annual) handles the team. Business ($25/mo) adds audit logs and approval workflows for brand-procurement compliance.
CTA
Try this template free in Taskade. For agent setup, see /learn/agents/custom-agents. Pair with Design Templates. Browse branding apps in the Community Gallery.