A proposal is not a brochure with a price at the end. It is the document your champion forwards to the person who signs, and it has to survive that forward without you in the room. These prompts write the sections that carry the decision.
What's Included
- Executive summary: the case in 150 words, in their language.
- Scope: what is included, and the boundary that prevents an argument later.
- Pricing rationale: why this number, expressed as outcome rather than line items.
- Timeline and success criteria: what "working" looks like, dated.
How To Use
- Paste the pains you captured in discovery, verbatim.
- Generate each section and cut anything you would not say aloud.
- Send it, then track its stage on the deal record.
- Reuse the sections that closed, and retire the ones that stalled.
Build the case with discovery call prompts, format it with the proposal writing prompt, and turn a yes into a bill with estimate to invoice.