Most people know their revenue and guess their win rate. This makes it a number: quoted against won, by customer type, by job size, by who wrote it.
What's Included
- Win rate by segment rather than one blended figure that tells you nothing.
- Average job size on the quotes you win against the ones you lose.
- Time to decision so you know how long a real deal actually takes.
- An assistant that names the pattern in what you lose and what it is costing you.
How To Use
- Record declines properly. A blank outcome makes the whole dashboard lie.
- Split by job size before you split by anything else. It usually explains the rest.
- Compare quotes sent against quotes answered. Silence is a different problem from rejection.
- Review it monthly, not weekly. Quotes take longer than a week to resolve.
Dig into the causes with lost quote analysis, and check the pricing itself with the margin guard.