Every salesperson has an instinct about which leads are good. This writes the instinct down as weighted criteria so it can be applied consistently and improved with evidence.
What's Included
- Weighted criteria you set from budget and timing to fit and source.
- A score and a band so the next action is obvious.
- Scores checked against outcomes which is how the model improves.
- An assistant that suggests weight changes from what actually closed.
How To Use
- Start with four or five criteria. More is not more accurate.
- Attach an action to each band, not just a number.
- Review scores against outcomes quarterly and adjust the weights.
- Score every lead, including the ones you like. That is the point.
Work the scored pipeline with CRM prompts, and see what converts in the win dashboard.