Affordability is the first question anyone asks and the one most sites answer badly. This gives a range, states the multiple and rate it used, and says clearly that it is an estimate.
What's Included
- Income, deposit, and commitments in an affordability range out.
- The multiple and rate shown rather than hidden inside the answer.
- A stress test at a higher rate, because that is the real question.
- An assistant that explains which input moves the number most.
How To Use
- Show the multiple you used. An unexplained number is not trusted.
- Always include the stress-tested figure alongside the headline one.
- Say plainly that this is an estimate and not a decision or an offer.
- Capture the enquiry after the result, and follow up the same day.
Work the enquiries with real estate prompts, and keep the pipeline in CRM prompts.