A case study earns its keep when a prospect recognises themselves in the first line. These prompts get you there: interview questions that produce quotable answers, a situation-solution-results arc, and a headline number that does the persuading before anyone reads the detail.
What's Included
- Interview questions that get specifics instead of compliments.
- Narrative arc: situation, solution, results, with a quote in each.
- Results framing built on the customer's own numbers.
- Pull quotes ready for a slide, an ad, or a landing page.
How To Use
- Pick the customer whose starting point matches your best prospects.
- Run the interview questions and record the exact wording.
- Draft the study and confirm every figure with the customer.
- Reuse the pull quotes across ads, decks, and pages.
Source the willing with testimonial and review requests, and put the finished story to work in proposal prompts.