A reputation risk register for comms leaders, CMOs, and PR teams tracking brand, executive, customer, and social risks in Taskade.
What's Included
- Risk Database: Risk, category, channel, severity, owner, response status
- Sentiment-Shift Agent: AI agent monitors social channels and reviews for sentiment shifts
- Crisis Playbook Links: Each high-severity risk linked to a response playbook
- Executive Escalation: Thresholds trigger automated alerts to comms leadership
- Issue Heat Map: Table view of issues by channel, severity, and trajectory
- Post-Crisis Debrief: Captures learnings for the next event
Why This Template Wins
- Sentiment shifts catch fires early: Agent surfaces sentiment changes 24-48 hours before they hit traditional alerts
- Playbook attached: No fumbling for the crisis doc — linked directly to the risk
- Debriefs become training: Past crises feed the agent's pattern recognition
How to Use
- Clone this template into your Taskade workspace
- Customize categories for your brand and audience
- Connect social listening tool, Slack, comms channels
- Train the Sentiment-Shift Agent on your brand voice and audience
- Set up escalation triggers for severity thresholds
FAQ
Does this work for B2B and B2C brands?
Yes. B2B watches industry press, LinkedIn, customer reviews; B2C watches social platforms and consumer reviews. Same template, different signal sources.
Can the agent draft initial response statements?
Yes. Trained on your brand voice and crisis playbooks, the agent drafts response statements for review and edit.
What plan supports a comms team?
Pro ($16/mo annual) handles teams. Business ($40/mo) for the audit logs comms review needs.
CTA
Try this template free in Taskade. For social-listening integration, see /learn/automation/automations-execution. Browse more comms apps in the Community Gallery.