Sign-up counts are flattering and useless. This follows each source through to a paying, retained customer, which usually reorders the list completely.
What's Included
- Source captured at sign-up and carried through the whole lifecycle.
- Conversion by source from sign-up to paid to retained.
- Cost per paying customer where you know the spend.
- An assistant that names the source producing customers who stay.
How To Use
- Follow sources through to retained, not just to sign-up.
- Ask the customer directly as well. Self-reported source is surprisingly useful.
- Judge on customers who stay, not on trials started.
- Give a channel a fair window before you conclude anything.
Compare against value using the lifetime value calculator, and act on it with advertising prompts.