Most churn happens in the first week, before anyone has got value out of the product. This defines the first real result and measures how many people reach it.
What's Included
- A defined first result rather than a tour of the features.
- Progress tracked per account so stalls are visible.
- Help that arrives at the stall not on a fixed schedule.
- An assistant that names the step people abandon.
How To Use
- Define one first result and measure it. Feature tours are not activation.
- Trigger help when someone stalls, not on a timetable.
- Watch the drop-off step. It is usually one specific thing.
- Talk to people who stalled. It is the highest-value hour you will spend.
Pair it with trial management, and check the effect in revenue metrics.