Total revenue hides everything. This splits it into new, expansion, contraction, and churn, which is the only view that tells you what to do next.
What's Included
- Revenue split into its parts new, expansion, contraction, and churn.
- Churn by count and by value because losing a large account is different.
- Accounts at risk flagged before they leave rather than after.
- An assistant that explains what actually moved this month.
How To Use
- Split the movement. A flat month can hide heavy churn and heavy growth.
- Track churn by value as well as by count.
- Watch usage decline. It leads cancellation by weeks.
- Look at the cohort, not just the month. Retention shows up over time.
Feed it from billing lifecycle, and act on the at-risk list with CRM prompts.