Shipping to everyone at once means finding out at the worst possible scale. This turns a feature on for a few accounts, measures the difference, and lets you turn it off instantly.
What's Included
- Features enabled per account or plan not for everyone at once.
- A comparison group so the effect is measurable.
- Instant rollback without shipping anything.
- An assistant that reports whether it helped or hurt.
How To Use
- Start with a handful of accounts, ideally ones who will tell you the truth.
- Keep a comparison group or you cannot tell whether it worked.
- Set the rollback condition before you turn it on.
- Retire the flag once a feature is permanent. Old flags become bugs.
Measure it against revenue metrics, and gather reactions on the feature board.