📉 Know Which Clients You Are Losing

I know roughly how many clients I lose but nothing about why. Build me a retention app. For every policy that reaches its renewal date, record whether it renewed, was remarketed and retained, or lapsed, and on every lapse capture a reason from a short list such as price, moved to a direct insurer, business closed, went to another broker or no response, plus a note. Report retention by policy type, by carrier, by agent and by client tenure, as both a count and a percentage of premium value, since losing one large account is not the same as losing five small ones. Show me clients lost in the last year with the value they represented. Add an AI agent that reviews the last twelve months and tells me plainly where I am losing business and whether the cause is price, service or simply not contacting people in time, and estimates what it has cost. Automate two things: a prompt to record a reason whenever a policy lapses, and a scheduled quarterly retention report. Also set a win-back reminder six months after any lapse recorded as price. Two logins: an agent who sees their own retention, and an owner who sees the agency picture.