A newsletter to the whole book is ignored. A short note to the forty clients a change actually affects gets read and gets replies.
What's Included
- Groups built from your own data such as cover type or renewal month.
- Relevance over volume because one relevant note beats twelve general ones.
- Responses tracked so effort follows what works.
- An assistant that drafts the message for that specific group.
How To Use
- Send to the group a message affects, never to the whole book.
- Keep it short and specific. Long newsletters are not read.
- Track replies, not opens. A reply is the only real result.
- Never mix advice with promotion in the same message.
Build the groups from segmentation, and follow up through CRM prompts.