Shipping is where online margin quietly disappears. This prices it by the things that actually drive it, including packaging and the returns nobody budgets for.
What's Included
- Weight, dimensions, and destination priced against real carrier bands.
- Packaging and handling counted as cost, because they are.
- A free-shipping threshold that still leaves you a margin.
- An assistant that finds the orders you lost money delivering.
How To Use
- Use volumetric weight as well as actual weight. Carriers do.
- Include packaging and the labour to pack. It is rarely trivial.
- Set the free-shipping threshold from margin, not from a round number.
- Track your return rate by destination and price it in.
Run the storefront with ecommerce prompts, and the stockroom with retail prompts.