Tracking competitors via 'check the blog every Friday' is how teams miss launches. This automation watches your competitors' blog + changelog + status RSS feeds, summarizes what they shipped, and pings the right team owner.
What's Included
- Multi-Competitor Tracking: Add 5-30 competitor feeds (blog / changelog / status / job postings)
- Item Classification: Tags items as launch / pricing change / hiring signal / executive change
- Owner Routing: Routes to PM / sales enablement / marketing based on item type
- Weekly Digest: Friday email summarizing the week across all competitors
- Trend Surfacer: When 3+ competitors ship the same surface, that's a category signal
How To Use
- Clone this app
- Add competitor feed URLs to the Competitor List project
- Define routing rules (launches → PM channel, pricing → sales-enablement, hiring → recruiting)
- The intel layer runs continuously via automation