Displays get changed on instinct and judged on how they look. This records the layout and compares sales per position, so the decision has evidence behind it.
What's Included
- Positions defined with what is on them and since when.
- Sales attributed to a position not just to a product.
- A change history so you can go back to what worked.
- An assistant that names the best and worst positions.
How To Use
- Record when a display changed. Without the date you cannot compare anything.
- Measure sales per position, not just per product.
- Give a change three or four weeks before you judge it.
- Keep what worked. Layouts are rediscovered constantly.
Stock the positions from multi-store inventory, and check the effect in promotion tracking.