Promotions are judged on how busy it felt. This compares against a baseline and shows margin, so you can tell a good promotion from an expensive one.
What's Included
- Offer, dates, and products defined before it runs.
- Sales against a real baseline not against a feeling.
- Margin effect, not just volume which is where most promotions fail.
- An assistant that says whether it was incremental or discounted regulars.
How To Use
- Set the baseline before the promotion starts, not after.
- Judge on margin. Volume without margin is just a discount.
- Watch what else sold. The basket effect is often the real return.
- Keep the results so next year is planned on evidence.
Price the offer with the discount calculator, and promote it with advertising prompts.