Most loyalty schemes are a cost nobody measures. This runs the scheme and answers the real question: do members spend more than everyone else.
What's Included
- Points or stamps on any purchase with rules you set.
- Redemption at the counter without a card anyone has to carry.
- Member spend against non-member which is the whole justification.
- An assistant that finds members who have stopped coming.
How To Use
- Keep the earn rule simple. Complicated schemes go unused.
- Measure member spend against non-member spend, not just enrolment.
- Watch for lapsed members. Winning one back is cheaper than a new customer.
- Cost the liability. Unredeemed points are still a promise.
Combine it with gift cards, and work the lapsed list with CRM prompts.
