Product knowledge is the cheapest way to raise conversion and the first thing that gets skipped. This makes it small, trackable, and visible against results.
What's Included
- Short modules per range rather than one long induction.
- Completion recorded per person so gaps are obvious.
- Refreshers on a schedule because knowledge fades.
- An assistant that writes a module from the product information.
How To Use
- Keep modules short. Ten minutes gets done, an hour does not.
- Track completion by person and range so gaps are visible on the rota.
- Refresh on a schedule rather than assuming it sticks.
- Compare conversion before and after. It justifies the time.
Draw the content from the product catalogue, and check the effect in footfall conversion.