The Anatomy of a Genesis App: Memory, Agents, Automation

Understand the internal structure of every Genesis app β€” how Projects, Agents, and Automations work together to create living software.

January 1, 2026Β·6 min readΒ·Taskade TeamΒ·Productivity

What's inside a Genesis app?

When you describe something and Genesis builds it, what actually gets created? Understanding the anatomy helps you build better systems β€” and debug them when things go wrong.

Let's dissect a real app.

πŸ”¬ Why This Matters:
Understanding anatomy = building better apps + debugging faster + customizing effectively.


🎯 The Three-Layer Architecture

Every Genesis app has the same structure:

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚                    GENESIS APP                          β”‚
β”œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€
β”‚                                                         β”‚
β”‚  LAYER 1: 🧠 MEMORY (Projects & Databases)             β”‚
β”‚  ─────────────────────────────────────────────         β”‚
β”‚  Schema, tables, fields, relationships, views          β”‚
β”‚                                                         β”‚
β”‚  LAYER 2: πŸ€– INTELLIGENCE (AI Agents)                  β”‚
β”‚  ─────────────────────────────────────────────         β”‚
β”‚  Personality, knowledge, capabilities, reasoning       β”‚
β”‚                                                         β”‚
β”‚  LAYER 3: ⚑ MOTION (Automations)                      β”‚
β”‚  ─────────────────────────────────────────────         β”‚
β”‚  Triggers, actions, integrations, sequences            β”‚
β”‚                                                         β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

The Subject: Neon CRM Dashboard

We'll examine Neon CRM Dashboard β€” a sales pipeline management system.

From the outside, it's a CRM. Leads, deals, contacts, pipeline stages. But inside, it's three systems working as one.


Layer 1: Memory (Projects & Databases)

The data foundation. Everything the app knows.

Schema

PROJECTS (Tables)
β”œβ”€β”€ Contacts
β”‚   β”œβ”€β”€ name (text)
β”‚   β”œβ”€β”€ email (text)
β”‚   β”œβ”€β”€ company (relation β†’ Companies)
β”‚   β”œβ”€β”€ stage (select: lead, qualified, opportunity, customer)
β”‚   └── created_at (date)
β”‚
β”œβ”€β”€ Companies
β”‚   β”œβ”€β”€ name (text)
β”‚   β”œβ”€β”€ size (select: startup, smb, enterprise)
β”‚   β”œβ”€β”€ industry (text)
β”‚   └── annual_value (number)
β”‚
β”œβ”€β”€ Deals
β”‚   β”œβ”€β”€ name (text)
β”‚   β”œβ”€β”€ contact (relation β†’ Contacts)
β”‚   β”œβ”€β”€ value (number)
β”‚   β”œβ”€β”€ stage (select: discovery, proposal, negotiation, closed)
β”‚   β”œβ”€β”€ probability (number)
β”‚   └── close_date (date)
β”‚
└── Interactions
    β”œβ”€β”€ contact (relation β†’ Contacts)
    β”œβ”€β”€ type (select: email, call, meeting)
    β”œβ”€β”€ notes (text)
    └── date (date)

Views

Same data, different perspectives:

  • Pipeline view β€” Deals as kanban by stage
  • Table view β€” All records as spreadsheet
  • Calendar view β€” Interactions and close dates
  • Board view β€” Contacts by stage

Relationships

Connections that create context:

  • Contact β†’ Company (who works where)
  • Deal β†’ Contact (who owns the opportunity)
  • Interaction β†’ Contact (history of engagement)

This is the Memory Pillar.


Layer 2: Intelligence (AI Agents)

The thinking layer. Agents that reason about your data.

CRM Agent

The primary agent, configured with:

Personality:

You are a helpful sales assistant. You help track deals, 
suggest next actions, and provide pipeline insights. Be 
concise and action-oriented.

Knowledge:

  • Access to all CRM tables
  • Understanding of sales stages
  • Company and industry context

Capabilities:

  • Answer questions about pipeline
  • Suggest follow-up actions
  • Draft outreach emails
  • Summarize account status

Agent Interactions

The agent can:

  • Query data: "What deals are closing this month?"
  • Analyze patterns: "Which stage has the most stalled deals?"
  • Suggest actions: "You haven't contacted Acme Corp in 2 weeks"
  • Execute tasks: Create interaction record, update deal stage

This is the Intelligence Pillar.


Layer 3: Motion (Automations)

The action layer. Workflows that run automatically.

Trigger β†’ Action Flows

AUTOMATION 1: New Lead Alert
β”œβ”€β”€ Trigger: New contact created (stage = lead)
β”œβ”€β”€ Action: Send Slack notification to #sales
└── Action: Create welcome task for sales rep

AUTOMATION 2: Deal Stale Alert
β”œβ”€β”€ Trigger: Deal stage unchanged for 14 days
β”œβ”€β”€ Action: Send email reminder to deal owner
└── Action: Update deal flag to "at risk"

AUTOMATION 3: Won Deal Sequence
β”œβ”€β”€ Trigger: Deal stage changed to "closed won"
β”œβ”€β”€ Action: Update contact stage to "customer"
β”œβ”€β”€ Action: Send celebration to #wins channel
β”œβ”€β”€ Action: Create onboarding project
└── Action: Update revenue forecast

AUTOMATION 4: Weekly Pipeline Report
β”œβ”€β”€ Trigger: Every Monday 9am
β”œβ”€β”€ Action: Query all open deals
β”œβ”€β”€ Action: Calculate weighted pipeline
└── Action: Send summary to #sales

Integration Points

Automations connect to external services:

  • Slack β€” Notifications and alerts
  • Email β€” Outreach and follow-ups
  • Calendar β€” Meeting scheduling
  • Webhooks β€” External systems

This is the Execution Pillar.


How the Layers Interact

The power is in the connections:

β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚                                                  β”‚
β”‚  User asks: "Show me stalled deals"              β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”‚
β”‚  β”‚  πŸ€– AGENT (Intelligence)                β”‚    β”‚
β”‚  β”‚  - Interprets question                   β”‚    β”‚
β”‚  β”‚  - Queries memory for deals              β”‚    β”‚
β”‚  β”‚  - Analyzes stage durations              β”‚    β”‚
β”‚  β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”‚
β”‚  β”‚  🧠 MEMORY (Projects)                   β”‚    β”‚
β”‚  β”‚  - Returns deals with stage > 14 days   β”‚    β”‚
β”‚  β”‚  - Includes contact and value info      β”‚    β”‚
β”‚  β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  Agent presents: "3 deals stalled:              β”‚
β”‚   - Acme ($50k, 21 days in proposal)            β”‚
β”‚   - BigCo ($100k, 18 days in negotiation)       β”‚
β”‚   - StartupX ($25k, 30 days in discovery)       β”‚
β”‚   Suggest follow-up actions?"                    β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  User: "Yes, create follow-up tasks"            β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”‚
β”‚  β”‚  ⚑ MOTION (Automations)                β”‚    β”‚
β”‚  β”‚  - Creates tasks for each stalled deal  β”‚    β”‚
β”‚  β”‚  - Sends reminders to deal owners       β”‚    β”‚
β”‚  β”‚  - Updates CRM flags                    β”‚    β”‚
β”‚  β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β”‚
β”‚                       β”‚                          β”‚
β”‚                       β–Ό                          β”‚
β”‚  Memory updated, user notified                   β”‚
β”‚                                                  β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜

This is Workspace DNA in action.


Building Better Apps

Understanding anatomy helps you build:

For Better Memory

  • Define clear relationships between entities
  • Use appropriate field types
  • Create views for different perspectives

For Better Intelligence

  • Write detailed agent instructions
  • Give agents relevant context
  • Define capabilities clearly

For Better Motion

  • Map out trigger conditions
  • Chain actions logically
  • Connect to relevant services

Inspect Your Apps

Every Genesis app has this structure. To improve any app:

  1. Examine Memory β€” Is the schema right? Missing fields?
  2. Review Intelligence β€” Is the agent helpful? Accurate?
  3. Check Motion β€” Are automations firing? Missing triggers?

The anatomy is your debugging guide.


Resources

Learn more:

Start Building β†’


Genesis Deep Dives:

Genesis Showcase:

Explore Taskade AI:

Build with Genesis: