Landing page optimization starts with the basics. The first step is to identify what your goal is with your landing page, or what you want it to accomplish. Once you know this, you can decide whether to include other elements like an opt-in form for your email list, a video, testimonials, contact information, etc.
Your landing page is the first thing new users will see when visiting your website, so make sure it grabs their attention and accurately conveys what your product/service has to offer! Use this landing optimization checklist to help ensure that your landing page is as optimal as it can be 💪
Simply copy this task list template into your workspace of choice to get started!
Landing pages are an essential part of any online marketing campaign. They provide a way for you to capture the attention of your visitors, and they can also be used to persuade them to take the next step. If you want to get the most out of your landing pages, you need to optimize them for better results.
A template like this for optimizing your landing pages can help you to create a process that you follow each time you are looking to optimize a new landing page.
Questions to ask yourself when optimizing a landing page
Here are some simple things that you can ask yourself in order to optimize your landing pages:
What is the goal of this page?
Every landing page should have a clear and defined goal. Whether you're trying to get people to sign up for your newsletter, download a white paper, or make a purchase, you need to know what you want your visitors to do. Once you know the goal of the page, you can start making changes to optimize it.
What is the main message that I want to communicate?
Your message should be clear and easy to understand. You don't want your visitors to have to guess what you're trying to say. The entire page should be focused on your message, and you should use strong calls to action to encourage people to take the next step. Does it pass the 5 second test?
Are my headlines and subheadings clear and easy to understand?
Your headlines and subheadings should be clear and concise. They should be easy to read, and they should get straight to the point. You want your visitors to be able to quickly scan the page and understand what it's about.
Do your headlines match the headlines of your ads?
It's important to have consistent messaging across your entire campaign. Your headlines should match the headlines of your ads, and your content should be consistent with what you're saying elsewhere. This helps to ensure that your visitors have a positive experience on your site.
Are the colors and fonts easy to read?
The colors and fonts on your page should also be easy to read. You don't want to use colors that are too bright or too subtle. The font should be large enough to be easy to read, and you should avoid using multiple fonts on the same page.
Is the information on this page easy to find and digest?
Your visitors should be able to easily find the information they're looking for. The page should be well organized, and all of the information should be easy to understand. You don't want to overwhelm your visitors with too much information.
Do my call to action buttons stand out and encourage visitors to take action?
Your call to action buttons should be clear and easy to find. They should stand out on the page, and they should be persuasive. You want your visitors to feel like they need to take action when they see your call to action button.
Are you adding trust factors?
Testimonials, reviews, user experiences, and other trust factors can help to improve the conversion rate of your landing page. If you have any kind of data that can show that your product or service is trustworthy, make sure to include it on your landing page.
Have you removed global navigation?
Global navigation can be a distraction for your visitors, and it can keep them from completing the goal of the page. If you don't need it, remove it.
Are you using an A/B testing tool?
An A/B testing tool can help you to test different versions of your landing pages to see which one works best. This is a great way to find out what works and what doesn't.
Are you tracking your results?
Tracking your results is essential for any online marketing campaign. You need to know what's working and what's not. Use the data that you collect to make changes to your landing pages and improve your results.
Optimizing your landing pages can be a daunting task, but it's essential for any online marketing campaign. By asking yourself these questions, you can start to make the changes that you need to improve your results.