Creating videos can be a fun and effective way to market your business. However, if you want to produce quality videos that will achieve your desired results, there are a few essential items you need to keep in mind. In this article, we'll provide a simple checklist of the items you need to create high-quality videos. So without further ado, let's get started!
Write a video brief
The first step in creating any video is to write a brief. This document will outline the goals of your video, the target audience, and the key messages you want to communicate. By taking the time to create a video brief, you'll be able to ensure that your video is on-brand and effectively communicates your desired message.
Map out the video timeline
Once you have a clear idea of what you want your video to achieve, it's time to map out the timeline. This will help you determine how long your video should be and what type of content should be included. Keep in mind that shorter videos are typically more effective than longer ones, so don't be afraid to leave the fluff on the cutting room floor, so to speak.
Does your video need a budget?
Maybe you are a gamer just shooting video from a desktop capture. In that case you may not need a budget.
What if you want to produce a more professional video with actors, graphics and post-production? Will you be doing your own editing or hiring someone to edit the raw footage? What about audio and music licensing?
That's when you need to start thinking about budgeting for your video.
Create a video script
Once you have a good idea of what your video will look like, it's time to start writing the script. This document will outline the specific content that will be included in your video. Be sure to write in a clear and concise manner, as this will make filming and editing much easier down the road.
Writing a video script also helps to ensure you do not miss anything you wanted to include in the video.
Much like writing a film scene, your first draft may be a little messy. That's normal. That's why they call it a first draft. You want to make sure you are getting your primary ideas on paper, and then you can really refine them and dial them in on your next and subsequent drafts.
Create a storyboard for your video
Now that you have a script, it's time to create a storyboard. This will help you visualize the content of your video and determine what type of shots you'll need to film. It's also a great way to get an idea of how the finished product will look.
If you're not sure how to create a storyboard, you want to make sure that you include the following:
- Shots of the person speaking
- Shots of the product or service being demonstrated
- Establishing shots (i.e. a shot of the company headquarters, a customer using the product, etc.)
- Any other visual elements you want to include in your video
Source any necessary video talent
Once you have a script and storyboard, it's time to start casting the talent for your video. If you're not comfortable with acting or don't have any friends or family members who can act, don't worry. There are plenty of talented actors and models who can help bring your video to life.
You can find them online through casting websites or by contacting local talent agencies. Just be sure to take the time to audition different actors and choose the one who is the best fit for your video.
Acquire the necessary equipment
Now that you have all of the pieces in place, it's time to acquire the necessary equipment. This will vary depending on the type of video you're creating and what you may already own, but at a minimum, you'll need a camera, microphone, and lighting.
If you're shooting on a budget, there are plenty of affordable options available for each of these items. Just be sure to do your research and test out the equipment before filming begins.
Film and edit your video
Once you have all of the pieces in place, it's time to start filming. This can be a fun but daunting process, so be sure to take the time to get familiar with your equipment and plan out your shots.
If you're not comfortable editing the raw footage yourself, be sure to hire someone who can help you with this process. This is critical in ensuring your video looks polished and professional.
Wrap it up
Creating a quality video is not as simple as picking up your camera and pressing record. If you want to ensure that all of the elements come together seamlessly, it's important to plan out each stage of the production process in advance. From creating a script for what will be included in your video to finding talented actors or models who can bring your vision to life on film; this video production checklist will help guide you through every step so that you never forget anything critical ever again.