11 Best AI Tools For Email Marketing

The right set of AI tools for email marketing can transform your email campaigns from “meh” to unforgettable. We did the heavy lifting for you and put together a list of the best platforms that will help you supercharge your email game, from content creation to automation. 

Here’s everything you need to know. 👇

🦾✉️ Leveraging AI for Email Marketing Excellence

A 2023 study found that 57% of marketers are tapping into AI tools for creating personalized and retargeted email campaigns. That’s a 26% jump from 2022.⁽¹⁾

It’s clear that AI-powered email marketing is going places.

The question is, what can it do for you?

Much of the AI’s appeal lies in content generation. That includes crafting compelling subject lines, generating relevant body text, and optimizing call-to-actions (CTAs).

And that makes a lot of sense — marketers who use AI for email content see a 41% surge in revenue and 13.44% in click-through rates (CTR).⁽²⁾

Of course, AI can do much more than spew out a few lines of catchy text. It can also analyze customer data for insights, automate segmentation to deliver highly targeted messages, and even predict the best times to send emails to maximize open rates.

With that in mind, let’s find the right tools for the job.

💌 Top AI-Driven Email Marketing Tools Reviewed

Taskade

You’re running a marketing team, juggling projects, chasing deadlines, and keeping clients happy. Most of the time, it’s chaos. Too many apps, too much back-and-forth.

Taskade challenges the traditional approach by integrating projects & task management with AI-powered content generation and automation. This puts the focus back on what really matters: crafting compelling campaigns and making an impact.

In Taskade, your email marketing campaigns live right next to team chats and task lists. You can plan and generate content with the help of AI, track project progress in a calendar, and jump on a quick call with a client — all without switching tabs.

Hate repetitive work? Here’s the good news.

The Automation feature allows you to tap into popular services like Gmail, SurveyMonkey, and MailChimp, just to name a few, to put the grunt work on autopilot.

Combined with custom AI agents that automate tasks inside Taskade, you’re getting an extra set of hands — or rather a whole AI team — that works 24/7 behind the scenes.

Here are a few ways Taskade powers up email campaigns:

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Visit Taskade’s pricing page for a breakdown of AI features and plans.

Ready to up your email marketing game?

OmniSend

Omnisend helps e-commerce businesses streamline email marketing efforts. It uses AI to segment audiences and personalize emails to ensure that your messages reach the right customers at the right time. This means your emails are more likely to hit home, whether it’s a welcome message for new subscribers or a special offer for loyal customers.

The AI behind Omnisend analyzes customer data, like past purchases and browsing behavior, to craft emails that speak directly to the individual’s preferences and needs. This approach will help you increase open rates, click-through rates, and ultimately, sales, by delivering content that’s relevant, engaging, and timed just right.

👤 Best for: e-commerce businesses looking to personalize their email marketing.

⭐ Top Omnisend Features:

• Audience segmentation using AI
• Personalized email content
• Automated email workflows
• Targeted product recommendations
• Performance analytics
• Integration with e-commerce platforms

ActiveCampaign

ActiveCampaign offers a comprehensive business solution for email marketing. The platform’s strength lies in the ability to automate complex campaigns that feel personalized and timely to each subscriber. By leveraging AI, ActiveCampaign ensures that every email sent is informed by user behavior and engagement data to make each interaction meaningful.

ActiveCampaign’s AI integration is designed to predict the best sending times and content preferences. It can also tailor email campaigns to match the unique interests of each recipient. This data-driven approach will help you boost engagement and nurture leads.

👤 Best for: Businesses of all sizes looking for advanced email automation and personalization.

⭐ Top ActiveCampaign Features:

• Advanced email segmentation
• Predictive sending times
• AI-driven content recommendations
• Customer experience automation
• Detailed reporting and analytics
• CRM integration for a unified view of contacts

Phrasee

Phrasee is all about giving your email marketing campaigns a voice that stands out. Using sophisticated AI algorithms, Phrasee makes it easier to craft compelling subject lines and email content that will catch the eye and engage the reader. It’s an essential tool for creating messages that resonate on a personal level with your audience.

Phrasee’s AI integration can learn and imitate your brand’s unique voice, draw insights from the reactions of your audience, fine-tune messaging over time to maximize conversion rates, and more. Phrasee ensures that every email feels like it was written by a human, for a human, but with the efficiency and insight that only AI can bring.

👤 Best for: Marketers looking to boost email engagement with AI-generated content that feels personal and brand-aligned.

⭐ Top Phrasee Features:

• AI-generated subject lines and email content
• Learning from audience engagement to improve future campaigns
• Brand voice customization
• Performance analytics for ongoing optimization
• A/B testing capabilities
• Integration with major email marketing platforms

HubSpot

HubSpot is a comprehensive inbound marketing suite, which includes tools for email marketing. At its core, HubSpot uses AI and machine learning to enhance various aspects of email marketing, from personalized content generation, to optimization of send times, and personalizing email content for each recipient for best impact.

The platform’s AI analyzes data from user interactions, which provides invaluable insights that help tailor the email content to match the user’s stage in the buying journey. Whether it’s nurturing leads with educational content or nudging prospects with timely offers, HubSpot’s AI-driven approach ensures that every communication is effective.

👤 Best for: Businesses looking for an all-in-one marketing solution that includes advanced email marketing capabilities.

⭐ Top HubSpot Features:

• AI-optimized email scheduling
• Personalized email content based on user behavior
• Comprehensive CRM integration
• Detailed analytics and reporting
• Automated email workflows
• A/B testing for emails

GetResponse

GetResponse is another versatile online marketing platform that offers a suite of tools designed to enhance email marketing efforts. The app uses AI to optimize email campaigns, improve engagement rates, and generate personalized content. AI-driven features like predictive sending and email segmentation ensure that your messages reach recipients when they’re most likely to engage, increasing the chances of your emails being opened.

The platform’s AI also plays a crucial role in analyzing user behavior, enabling the creation of dynamic content that adapts to the preferences and actions of each subscriber. This means emails from GetResponse are not just timely but also highly relevant to each individual, making your campaigns more effective and driving better results.

👤 Best for: Marketers and businesses of all sizes looking to leverage AI for more effective email campaigns.

⭐ Top GetResponse Features:

• Predictive sending based on AI
• Advanced segmentation and targeting
• Dynamic content customization
• Automated email workflows
• Detailed analytics and A/B testing
• Landing page and webinar integration

ChatGPT

While ChatGPT isn’t a dedicated email marketing tool, it can still help you get your campaigns off the ground. OpenAI’s flagship tool can produce in a wide range of tones and styles, brainstorm and refine campaign ideas, segment your audience based on their preferences or behaviors, and craft tailored messaging for each segment.

ChatGPT doesn’t come with email campaign management, analytics, or email automation features. But it can complement these tools by offering insights into customer sentiment, generating reports from data summaries, and even suggesting optimizations for future campaigns based on natural language analysis.

👤 Best for: Enhancing email content creation and ideation.

⭐ Top ChatGPT Features:

• Efficient email content generation
• Versatile tone and style adaptation
• Generating subject line variations
• Idea generation for email campaigns
• Support for multiple languages
• Helps maintain consistency in communication

Optimove

Optimove is a Customer Relationship Management (CRM) platform designed to help businesses increase customer engagement, retention, and lifetime value. The platform also comes with a competent set of features for running email campaigns, including smart segmentation, predictive analytics, and automated campaign management.

Beyond its marketing automation features, Optimove supports data-driven decisions, predicts future customer behaviors, and continuously optimize campaigns for better outcomes. By providing a 360-degree view of the customer journey, the platform aims to transform how businesses connect with and talk to their customers.

👤 Best for: Businesses focused on customer retention and personalized marketing.

⭐ Top Optimove Features:

• Customer data platform with AI-driven insights
• Micro-segmentation for targeted campaigns
• Predictive analytics for behavior forecasting
• Multi-channel campaign management
• Dynamic content personalization
• Customer journey optimization

Seventh Sense

Seventh Sense takes email marketing timing to a new level with AI that analyzes each contact’s engagement patterns. The platform ensures that emails are sent at the optimal time for each recipient, which significantly enhances the likelihood of engagement. By adjusting to individual preferences and habits, Seventh Sense makes email campaigns more effective.

In addition to timing, Seventh Sense offers insights into email frequency to help marketers avoid overcommunication and reduce unsubscribe rates. This approach to email marketing supports sustained engagement and improves overall campaign performance.

👤 Best for: Marketers looking to optimize email send times and frequencies.

⭐ Top Seventh Sense Features:

• AI-powered send time and frequency optimization
• Engagement analysis for better targeting
• Integration with major email marketing platforms
• Email health analysis
• Audience fatigue detection
• Personalized sending schedules

Smartwriter.ai

Smartwriter.ai automates the creation of highly individualized email content. The platform uses AI to analyze publicly available information about recipients, crafting messages that engage and resonate on a personal level. From outreach emails to customer retention efforts, Smartwriter AI will help you make your content relevant and compelling.

The platform’s artificial intelligence capabilities extend to generating personalized subject lines and body content, significantly improving open rates and responses. By providing a level of personalization previously unattainable at scale, Smartwriter AI is a solid choice for marketers who want a refined, personalized experience for their audience.

👤 Best for: Enhancing personalization in email outreach and customer engagement.

⭐ Top Smartwriter.ai Features:

• AI-driven personalized email creation
• Customized subject lines and content
• Large-scale personalization capabilities
• Integration with CRM systems
• Performance tracking and analytics
• Automated follow-up sequences

Zeta

Zeta’s AI-powered marketing platform is designed to help brands acquire, grow, and retain customers more effectively. By leveraging real-time data and predictive analytics, Zeta delivers personalized email marketing campaigns that are dynamically tailored to each recipient’s behavior and preferences for improved engagement rates.

The platform’s AI integration analyzes a variety of signals to continuously optimize campaign strategies. This, in turn, allows you to adapt your campaigns to changing behaviors and trends. With Zeta, businesses can execute sophisticated email marketing campaigns that are both scalable and highly personalized, regardless of the target audience.

👤 Best for: Brands aiming for growth through data-driven customer engagement.

⭐ Top Zeta Features:

• Predictive analytics for personalized marketing
• Real-time data integration
• AI-driven content optimization
• Behavioral segmentation for targeted campaigns
• Scalable email marketing automation
• Comprehensive campaign analytics

🐑 Conclusion

Creating email campaigns that stand out is tough. But with the right tools and a dash of AI magic on board, it’s much easier to cut through the noise.

The roadmap doesn’t change.

1. Leverage smart segmentation to hit your target audience more accurately.
2. Employ predictive analytics to anticipate their needs.
3. Craft personalized messages that speak directly to them.

So, choose the right tool, solidify customer loyalty, and increase your ROI. The time to act is now: transform your approach, captivate your audience, and set your brand apart.

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🔗 Resources

1. https://www.marketingdive.com/news/ai-use-email-marketing-grows/694731/
2. https://learn.g2.com/email-marketing-statistics

Last Updated on April 24, 2024 by Team Taskade