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📰 PR 101 Checklist: Public Relations, Press. Free Template.
Tell them something they don’t know, or that no one else knows, without taking credit
Know your audience
Make yourself available
Taskade - A minimal and sharable task list.
Have a message
Know the 1–3 points you want to get across
Find ways to connect the conversations to your points
But don’t derail or ignore the questions
Be open about not being able to answer a question, if you can’t or won’t
If it’s clearly a pitch/briefing meeting, state your points at the outset, then repeat them at the end, and send a follow up email with them
Try not to make assertions. If you’re a brand name, you can get away with it. Otherwise, have reasons grounded in some reality.
Practice. Find someone who’s done it before to role play. Focus on being able to direct the conversation, responding without agitation to tough or critical questions, and reading when the other person is/isn’t interested.
If you’re cited or quoted in a way that’s not accurate, send polite clarifications afterwards
Know Your Numbers (and Your Story)
Who the problem is solved for
Real life stories (naming names if possible) of your product solving that problem
Growth numbers or percentages
What factors in the industry, or wider world, create your opportunity
Point of view on industry trends relevant to your space, the more iconoclastic the better
Market landscape, who your competitors are, where you fit
Answer to “what do you do if Amazon/Google/BigCo starts competing with you?”
Our founder always says..
Customer X said..
So and so at Gartner says..
Adrian Cockcroft says in his presentations that..
Such and such VC says..
Ev Williams (Medium, Twitter)
20 years later...still looking for the right to-do list software (2-8-2017)