Personas are inventive tools to characterize your target users to make better product decisions. Creating a persona is a process of inventing a theoretical person to develop empathy with the people who intend to use your product. An example would be Flo from Progressive. A workshop is a great way to encourage your stakeholders to think about your user needs and how the team can creatively address those needs.
This template includes the following advice for creating a persona:
😀 Persona Template
👥 User Segments
🙋♂️ Pick a Segment
⚖️ Attribute Scale
Simply copy this template into your workspace to get started!